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Market
How will McDonald's $5 meal deal impact its market share in the fast food industry by the end of 2024?
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Market share reports from industry analysts and financial reports
Story
McDonald's Extends $5 Meal Deal into December in Most U.S. Markets
Sep 12, 2024, 02:49 PM
McDonald's has announced that it will extend its $5 meal deal into December across most U.S. markets. The promotion, which includes a four-item bundle with a McDouble or other menu items, was initially launched in June and has been extended multiple times due to its popularity. This move is part of McDonald's strategy to attract lower-income consumers and compete in the fast food value market. The majority of McDonald's 13,500 U.S. restaurants are expected to participate in the promotion, although in some markets, the McDouble meal may be priced at $6. The deal has lifted traffic and sales at the chain.
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