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Market
How will major sponsors react to FIFA's 2034 World Cup decision by end of 2025?
3
Resolution / Starting Odds
Withdraw sponsorship • 25%
Publicly express concern but continue sponsorship • 25%
Increase sponsorship • 25%
No public reaction • 25%
Official statements from major FIFA sponsors
Story
FIFA to Announce Saudi Arabia as Host for 2034 World Cup Amid Controversy Over Human Rights and Infantino's Role
Dec 11, 2024, 08:27 AM
FIFA is set to officially announce Saudi Arabia as the host of the 2034 World Cup, a decision that has sparked significant controversy. Critics have raised concerns regarding human rights issues, including LGBTQ+ and women's rights, as well as environmental considerations related to the event. The decision follows FIFA's earlier confirmation that the 2030 World Cup will be co-hosted by Spain, Portugal, and Morocco, marking a historic centenary celebration across three continents. Observers have described the bidding process for the 2034 tournament as opaque, with allegations of financial lobbying influencing the outcome. FIFA President Gianni Infantino's push for Saudi Arabia to host the event is viewed as a strategic success for the kingdom, which aims to use the tournament as a catalyst for change and growth despite the surrounding controversies.
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No • 50%
Yes • 50%
Visa • 25%
No withdrawal • 25%
Adidas • 25%
Coca-Cola • 25%
Mostly positive • 25%
Mostly negative • 25%
Indifferent • 25%
Mixed • 25%
Decision postponed • 25%
Other outcome • 25%
Saudi Arabia confirmed • 25%
Saudi Arabia not confirmed • 25%
Coca-Cola • 25%
Visa • 25%
Other • 25%
Adidas • 25%
Neutral • 25%
Mostly Positive • 25%
Mostly Negative • 25%
Mixed • 25%
No • 50%
Yes • 50%
Corruption Allegations • 25%
Human Rights Concerns • 25%
Environmental Concerns • 25%
Other • 25%
Major Issues Found • 25%
Minor Issues Found • 25%
No Issues Found • 25%
Review Inconclusive • 25%
Organize protests • 25%
Launch campaigns • 25%
File legal challenges • 25%
No significant action • 25%