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Market
How will Apple's market share in the EU app market change by August 2025 following the policy update?
2
Resolution / Starting Odds
Apple's share increases • 25%
Apple's share remains the same • 25%
Apple's share decreases by less than 5% • 25%
Apple's share decreases by more than 5% • 25%
Market analysis reports, industry data
Story
Apple Modifies EU App Store Policy, Fees After August 8 EU Probe
Aug 8, 2024, 04:10 PM
On August 8, Apple announced changes to its App Store policy in the European Union following a probe by the European Commission. The tech giant will now allow developers to offer products outside of its ecosystem, including permitting apps to link to any website for purchases. This policy shift comes after the Commission charged Apple in June for breaching the bloc's technology rules. The new rules also include revisions to App Store fees and requirements for developers, aimed at complying with the EU's Digital Markets Act (DMA). These changes reflect Apple's response to regulatory pressure and are intended to provide more flexibility for developers in communicating with their customers outside the app, as reported by Reuters.
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