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How will alcohol industry respond to cancer warning advisory by mid-2025?
2
Resolution / Starting Odds
Strong opposition • 25%
Moderate opposition • 25%
Neutral response • 25%
Supportive response • 25%
Press releases and public statements from major alcohol industry groups
Story
Surgeon General Urges Cancer Labels on Alcohol, Third Leading Cause After Tobacco and Obesity
Jan 3, 2025, 02:39 PM
United States Surgeon General Vivek Murthy has issued an advisory calling for alcoholic beverages to carry prominent warning labels about the risk of cancer, similar to those on cigarette packages. In a report released on Friday, Murthy emphasized that alcohol consumption is the third leading preventable cause of cancer in the U.S., after tobacco and obesity. He noted that alcohol is responsible for approximately 100,000 cancer cases and 20,000 cancer deaths annually. The Surgeon General highlighted that fewer than half of Americans are aware of the cancer risks associated with alcohol intake, which increases the risk of developing cancers such as breast, colon, and liver cancer. Murthy suggested reevaluating recommended limits for alcohol consumption in light of these increased risks.
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Implement alternative measures • 25%
Support the warnings • 25%
Oppose the warnings • 25%
Neutral stance • 25%
Support and endorse • 25%
No official response • 25%
Neutral stance • 25%
Criticize or oppose • 25%
Rejected • 33%
Still Pending • 34%
Approved • 33%
Other • 25%
Constellation Brands • 25%
Anheuser-Busch InBev • 25%
Molson Coors • 25%
Anheuser-Busch • 25%
Diageo • 25%
Constellation Brands • 25%
Other • 25%
Increase in awareness but no significant change in consumption • 25%
Significant backlash against warnings • 25%
No significant change in awareness or consumption • 25%
Significant increase in awareness and reduction in consumption • 25%
26-50% • 25%
0-25% • 25%
51-75% • 25%
76-100% • 25%