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How much revenue will CNN's digital paywall generate in Q4 2024?
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CNN Launches Digital Paywall Today, Charging $3.99/Month
Oct 1, 2024, 04:04 PM
CNN has officially launched a digital paywall today, marking a significant shift in its business strategy. The new subscription model will charge US visitors $3.99 per month or $29.99 per year for unlimited access to premium features on its website. This move aims to generate additional revenue as traditional TV revenues decline. According to CNN's Digital Products Chief Alex MacCallum, the paywall will not alter the overall user experience but will offer subscriber-only features. This initiative is part of a broader effort to build a sustainable digital subscription offering for the long term. This is the first time CNN has implemented such a paywall.
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