Taylor Swift's official Instagram account

Taylor Swift's Kamala Harris Endorsement Drives Nearly 338,000 to Voter Registration Site, 9 Million Likes

Sep 11, 2024, 10:49 PM

Taylor Swift's recent endorsement of Vice President Kamala Harris has led to a significant surge in voter registration activity. Swift's Instagram post endorsing Harris garnered 9 million likes and directed nearly 338,000 people to the U.S. government website for voter registration. The General Services Administration confirmed that as of 2 p.m. ET on Wednesday, 337,826 people had visited the site through Swift's custom URL. This endorsement followed the ABC debate and has notably increased traffic to the voter registration site, highlighting Swift's substantial influence on political engagement. NPR reports that Swift's link brought in 306k visitors in its first 12 hours, and the post amassed over a million likes in just 13 minutes.