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X Platform Boasts 13% User Time Increase, Half Billion Users Under Musk
May 2, 2024, 05:21 PM
The platform X, under the leadership of Elon Musk, has seen significant growth and engagement, with users now spending an average of 34 minutes per day, marking a 13% increase from the previous year. The platform, boasting over half a billion active users described as the smartest and most influential audience, has been optimized for content creators through various features like monetization based on impressions, a creator-friendly algorithm, and a new 'For You' tab for videos. Additionally, X has introduced video livestreaming in the spaces tab, which has significantly increased viewer engagement, as evidenced by a user who reported three times the viewership on X compared to YouTube for a livestream event. The platform has also achieved 9 billion impressions in a single year.
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X Leads • 33%
X Matches • 33%
X Lags • 33%
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36 million or more • 25%
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Negative impact • 33%
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Stay the same • 34%
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