Official Netflix announcements or gaming industry reports

Netflix Appoints Mike Verdu as VP of GenAI for Games, Focuses on Creator-First Vision After Layoffs

Nov 4, 2024, 02:03 PM

Netflix has appointed Mike Verdu as the Vice President of Generative AI (GenAI) for Games, a role that aims to innovate game development through the integration of AI technologies. Verdu, who previously held leadership positions at Facebook in VR content and at Electronic Arts in mobile gaming, intends to focus on a creator-first vision that emphasizes the role of creative talent in the gaming industry. This announcement comes shortly after Netflix laid off numerous game developers and shut down certain game studios, indicating a strategic shift towards leveraging generative AI in its gaming division. Verdu's vision positions AI as a catalyst for enhancing creativity in game development.