Meta's official reports or third-party research publications

Meta: AI's Impact on 2024 Elections Minimal, Less Than 1% Misinformation

Dec 3, 2024, 01:39 PM

Meta Platforms Inc. has reported that generative AI had a limited impact on global elections in 2024, with AI-generated content accounting for less than 1% of election-related misinformation on its platforms, including Facebook and Instagram. This finding counters the widespread fear that AI-driven deepfakes would significantly influence election outcomes. Instead, Meta's analysis, as shared by Nick Clegg, indicates that broader conspiracies peddled by world leaders have proven to be a more challenging threat to electoral integrity. The report suggests that while AI was present in the elections, its role was muted, with most deepfake videos and fake news being quickly identified and addressed.