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Market
Effectiveness of AI Protections in UMG-TikTok Deal by End of 2024
5
Resolution / Starting Odds
Highly Effective • 25%
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Expert reviews in trade publications or tech industry reports
Story
Universal Music Group and TikTok Resolve Dispute with New Licensing Agreement
May 2, 2024, 12:24 PM
Universal Music Group (UMG) and TikTok have resolved their months-long dispute by reaching a new licensing agreement. This deal will see the return of UMG's extensive music catalog to the TikTok platform, including popular artists such as Taylor Swift, Drake, and Lady Gaga. The agreement includes provisions for improved remuneration for artists and AI protections. The resolution follows a period of contention over royalty payments and the use of AI-generated content, which had previously led to the removal of UMG's music from TikTok.
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