Platform 𝕏's quarterly transparency report

𝕏 Platform Hits Record Usage, Tops Google Traffic Despite Bot Purge

May 4, 2024, 06:53 PM

The platform 𝕏 has achieved a new all-time high in usage, despite undergoing a significant bot purge where approximately 150 million bots were suspended in April. This marks the sixth consecutive month that 𝕏 has surpassed major social media platforms like Instagram and Facebook in driving traffic through Google on both web and mobile platforms. The increase in traffic and usage has been partly attributed to media outlets driving traffic through clickbait articles.