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Average creator payout on X to increase by 50% in Q1 2025 compared to Q4 2024?
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Official reports from X on creator payouts or publicly available data
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X Announces Major Changes to Creator Revenue Sharing Program with Increased Payouts for Premium User Engagement
Oct 11, 2024, 04:18 PM
X, formerly known as Twitter, has announced significant changes to its Creator Revenue Sharing program. The updated program will increase payouts and shift the basis of these payments from ads in replies to engagement with content from Premium users. This change is part of a broader move towards a subscription-based model, reducing reliance on ad revenue. The new policy will take effect on November 8, with up to 25% of Premium subscriptions going directly to creators. Many creators have reported substantial increases in their payouts, with some seeing up to a 10-fold increase compared to previous periods. The platform aims to make it possible for creators to earn a living through their content on X. Additionally, the quality of engagement and having verified followers will now play a crucial role in determining payouts.
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