Loading...
Market
Apple's Advertising Strategy Shift by End of 2024
5
Resolution / Starting Odds
More focus on technology • 25%
More focus on creativity • 25%
Combination of both • 25%
No change • 25%
Increased focus on digital marketing • 25%
Increased investment in customer engagement • 25%
Rebranding of product lines • 25%
No significant change • 25%
Analysis from marketing and tech industry experts
Story
Apple Apologizes for 'Crush' iPad Ad, Cancels TV Campaign, No Paid Media
May 10, 2024, 02:10 AM
Apple has issued an apology for its controversial 'Crush' iPad Pro advertisement, which depicted musical instruments and art supplies being destroyed by a hydraulic press. The ad, intended to showcase the iPad Pro's capabilities, was criticized for its tone-deaf portrayal of creativity. Apple's VP of Marketing Communications, Tor Myhren, acknowledged the mistake, stating that the company 'missed the mark' with the video and confirmed that no paid media was involved. Consequently, Apple has decided not to air the advertisement on television. The company emphasized that celebrating user creativity through their products remains a core value, despite the misstep with this particular ad campaign.
View original story
Similar markets
Changes in App Store policies • 25%
Changes in hardware integration strategies • 25%
Changes in developer agreements • 25%
No significant changes • 25%
No Change • 33%
New Marketing VP • 33%
Other Major Changes • 33%
Increase in digital advertising • 25%
Diversification in advertising platforms • 25%
Reduction in advertising dependency • 25%
Steady with current strategy • 25%
New ethical advertising guidelines • 33%
No new policies • 34%
Enhanced creative oversight • 33%
New Chief Marketing Officer • 25%
No changes in leadership • 25%
New Vice President of Advertising • 25%
Restructuring of marketing department • 25%
Change agency • 50%
Maintain current agency • 50%
Remains the same • 25%
Increases • 25%
Decreases • 25%
Becomes top foreign brand • 25%
Remains steady • 33%
Significantly improves • 33%
Declines due to competition • 33%
Improved • 33%
Unchanged • 34%
Worsened • 33%
Increase • 33%
No significant change • 33%
Decrease • 33%
Launch similar services • 33%
Form strategic partnerships or acquisitions • 33%
No significant change • 34%