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Apple to Upgrade Siri with AI at WWDC, Affecting 1.25B Devices

May 10, 2024, 06:23 PM

Apple Inc. is set to announce a significant upgrade to Siri, its virtual assistant, by integrating generative AI technology at the upcoming Worldwide Developers Conference (WWDC). This move, driven by tests conducted by executives Craig Federighi and John Giannandrea on OpenAI's ChatGPT, aims to make Siri competitive with advanced chatbots like ChatGPT. The upgrade, marking the most substantial in Siri's 13-year history, could potentially affect competitors and is seen as a response to the growing influence of AI in the smartphone market. Approximately 1.25 billion Apple devices are capable of accessing Siri.