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FCC Chair Proposes AI Disclosure Rule for Political Ads on Wednesday

May 22, 2024, 08:51 PM

The U.S. Federal Communications Commission (FCC) Chairwoman Jessica Rosenworcel has proposed a new rule on Wednesday that would require political advertisements on television and radio to disclose when they contain content generated by artificial intelligence (AI). This move marks the federal government's initial step towards regulating AI in political campaigns. The proposal aims to address concerns over the potential misuse of AI, particularly the creation of misleading 'deep fakes'. The FCC's initiative underscores the growing role of AI in the 2024 campaign ads and seeks to enhance transparency for voters.